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Known for its passion for porcelain, the family-run brand offers unique, stylish and high-quality porcelain tiles at unmatched prices. Porcelain Superstore’s carefully curated collection of tiles are mostly from the Emilio Romagna region of Italy. By purchasing directly from the factories, the brand is able to deliver exceptional value for money while also offering a huge product range.
Development, Design, Optimisation, bluprint For Success
In moving from Magento to Shopify Plus, the Porcelain Superstore team wanted their new site to have a fresh, cohesive design that reflected their stylish and unique product range. They also wanted the site to feel fast and user-friendly on mobile and increase conversions for free tile samples.
blubolt designed a beautiful bespoke Shopify theme to showcase the brand’s lifestyle photography and extensive product range. The team paid particular attention to the product detail pages, organising the abundance of product data within user-friendly drop down sections to ensure a sleek, sophisticated look. “Customers get four free samples which is a fantastic selling point. So we also focused on adding a “free sample” CTA button on both the product detail and product landing pages,” says blubolt designer Harry Parkin. “Then we added pop-ups to advise customers how many of the free samples they had added to their cart.” And our quality design hasn’t gone unnoticed! The new website was awarded both Honorable Mention and Mobile Excellence certificates from Awwwards.
Given the average lifespan of a bathroom or kitchen is 10 years, customers naturally consider their online tile purchases carefully. “To give shoppers confidence in their tile choices, we selected a range of tech partners to enhance the user experience,” says blubolt developer Pete Heyes. “For example, an integration with Yotpo provides customer reviews and user generated content with shop by Instagram functionality. We also set up colour swatch filters on the PLP pages with CloudSearch, email marketing with Klaviyo, and stylish wishlist functionality with Smart Wishlist.”
“The new shopping cart layout clearly shows tile samples versus regular boxes of tiles, ensuring Porcelain Superstore maximises the number of samples customers get,” says Richard Ayles, Head of Development at blubolt. “Then, using Shipper Hq and developing a Brightpearl app in the background, we’ve ensured the earliest possible delivery date is provided to the customer and passed through to Brightpearl, in addition to the standard.”
The new Porcelain Superstore site is a bespoke beauty, perfectly capturing the stylish and diverse product range. What’s more, the team now has a user-friendly and super speedy site that’s a pleasure to shop from. It’s truly a super store!
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