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Our services
We design, build and grow Centra & Shopify Plus solutions to deliver journey-led growth.
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eCommerce Design.

Fancy a beautiful ecommerce design that nails both form and function? We’ll elevate your brand with personality-packed designs and super-sharp UX on Centra or Shopify Plus.
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blubolt
We create seamless customer journeys that fuel growth for these top brands.
World-class design & UX services are in our DNA.
blubolt is synonymous with eCommerce sites that not only look more stylish than the competition but also convert brilliantly. With our design and optimisation teams working hand-in-hand, we’ll help you convey your brand beautifully while delivering easy navigation, great functionality, and high performance on Centra or Shopify Plus.
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Our eCommerce Design & UX Services.

01
User research, experience & design.

Our design team crafts user experiences that authentically express your brand, shaping intuitive, accessible journeys that feel seamless across every touchpoint and resonate strongly with your audience.

02
User persona development.

We uncover user motivations, needs and behaviours through research, developing clear insights and personas that guide your online experience and ensure it resonates with your key audiences.

03
Information architecture & journey mapping.

We build intuitive, well-structured site architectures that support navigation and channel activity. Journey mapping highlights user paths, reduces friction and strengthens overall experience.

04
UX design & wireframe prototyping.

Our team brings key pages and interactions to life through wireframes and prototypes. Grounded in user insight, we design engaging, user-friendly ecommerce experiences that meet expectations.

05
Usability & accessibility testing.

We ensure your digital experience meets accessibility standards and works for all users. Through testing, we uncover issues, refine interactions and validate designs for a polished, user-centred result.

Chris Davies

"From day one of working with blubolt, their team's professionalism, passion, and drive have been inspiring. The team has a huge collective knowledge base, which allowed for the freedom, customisation and automation that other agencies didn't offer. Overall, we're exceptionally happy with the results.” 

Chris Davies
eCommerce Manager, MaxiNutrition
Emma Law

“The new RIXO website has enhanced our brand and delivered improved functionality. We have seen noticeable improvements in conversion and bounce rates combined with positive feedback from customers on the overall website usability and new services."

Emma Law
Emma Law
Head of eCommerce, RIXO
Matthew Burgess

“We're thrilled with the new Green People website! It’s the culmination of months of development with the incredible team at blubolt and allows our customers to navigate seamlessly from discovery to purchase, elevating the entire customer journey.”

Matthew Burgess
Matthew Burgess
eCommerce and Marketplace Manager, Green People
Reece Downey

"Moving to Shopify Plus with blubolt has accelerated our momentum & given us a stable platform that also keeps pace with the industry. Migrating to Shopify Plus with blubolt’s support is the best decision I’ve made in 6 years with teapigs."

Reece Downey
Reece Downey
eCommerce Manager, teapigs
Abby Carter

“Our migration to Shopify with blubolt was a strategic decision. I knew that Shopify would give us the flexibility and adaptability to easily handle multiple brands and was confident that blubolt understood the technical complexity of what we needed and could deliver it!”

Abby Carter
Abby Carter
Head of eCommerce, ZyroFisher
Ellie Sykes

"We’ve received positive feedback on our new Shopify Plus website delivered by blubolt, particularly with its easy navigation, and it has continued to increase conversions and revenue since launch!"

Ellie Sykes
Ellie Sykes
Creative & Digital Manager, Never Fully Dressed
Luke Fox

Blown. Away. We’re all so happy and impressed with the amazing blubolt team. We’ve had very few issues, and any we had were dealt with there and then, as blubolt had already thought of them. Now, we’re really excited to get the site live!”

Luke Fox
Luke Fox
Director of eCommerce, Ann’s Cottage
David Wyatt-Hupton

“The migration process with blubolt was seamless, with a well-executed project plan. Shopify Plus has opened new avenues, allowing us to introduce exciting features & improve team productivity with its ease of use!”

David Wyatt-Hupton
David Wyatt-Hupton
Retail Sales & Marketing Manager, Adnams Southwold
Josh Brockman

“Working with blubolt was fantastic; our project was managed seamlessly & delivered on time. We're really happy with the new site! Our customers have reacted well to the new Shopify Plus functionality & it’s perfectly designed for growth.”

Josh Brockman
Josh Brockman
eCommerce Manager, Misfits
Marc Moore

"I would highly recommend blubolt! They've been extremely proactive as our Shopify Development partner for our eCommerce store. The team has an excellent knowledge of eCommerce and the needs of our stores"

Marc Moore
Marc Moore
Owner, Source BMX
Charlotte Self

"We’ve had nothing but positive feedback on our new Shopify Plus site! Our customers find it much more user-friendly as the layout is clearer, it’s easier to find products, and the checkout is more efficient."

Charlotte Self
Charlotte Self
Marketing Manager, Whitehall Garden Centre
Erin Bishop

"blubolt’s Date & Delivery Selector App has been a big win for us. It’s increased customer trust and saved us countless hours in administration! With the app, our customers now have more choice and a more accurate timeframe for deliveries."

Erin Bishop
Erin Bishop
eCommerce Manager, Cutter & Squidge
Paul Hayes

"Over the years, the teams from blubolt and Seasalt have worked well together. The key benefit is that we've developed a site tailored to our exact needs, which works perfectly in terms of what we want to create with our customer experience."

Paul Hayes
Paul Hayes
CEO, Seasalt of Cornwall
Teresa Ktistaki

"Our customers have been so positive about the new Shopify Plus site, highlighting how user-friendly it is. The proof is in the metrics: since launch, our conversion rate has increased to 3%, and revenue is up by 200% YoY."

Teresa Ktistaki
Teresa Ktistaki
Senior eCommerce Manager, Chelsea Peers

Frequently Asked Questions

With a proven track record of exceptional design, we’ll ensure your brand makes a splash on Centra or Shopify Plus. Contact us today to discuss theme designs and builds, replatforming and migration projects, large bespoke projects or internationalisation.
What web design credentials do you have?

We’re an accredited Centra and Shopify Plus Partners. As such, our design skills and experience have been thoroughly vetted. We’ve also got a long list of design accolades to our name from organisations like the Awwwwards and CSS Design Awards.

Our designers are General Assembly qualified and consistently nail both form and function with personality-packed designs and super-sharp UX. Working hand-in-hand with our optimisation and development teams, we ensure your web design is perfectly on brand and user-friendly.

Where can I see examples of your web designs?

Known for our creative flair in both design and technical matters, we’re constantly immersed in producing the perfect solution to new eCommerce challenges. From fashion, gifts, and homeware to sports, food, and drink, our design expertise spreads far and wide. Browse our case studies to see how our designs have helped elevate these brands to grow faster.

How much should I expect to pay for my design and build?

Unsurprisingly, the overall costs will largely depend on the complexity of the design and build. After a quick, obligation-free chat about your eCommerce project requirements, we can give you a ballpark starting price for your project. Typically, our design and build projects start at £80,000. From there, we can put together a detailed proposal with specific estimated costs for the whole project (see details on project proposals below). Contact us today to get the ball rolling on your project!

How long will it take to deliver my web design?

The length of time - from discovery to design to launch - will greatly depend on your specific design requirements. After discussing this with you, we’ll prepare a full proposal that includes timescales tailored to your project. Generally, we typically estimate a nine-month timescale for a more complex development project.

What information is included in your design proposals?

After contacting us to discuss your design requirements, we’ll respond with a detailed proposal covering key areas like:

  • Design services and processes. We’ll explain what we do, how we do it, and who does it! In short, you’ll know what’s happening at every stage of your project, from discovery, design, and build to UAT and launch. We’ll also outline our post-launch optimisation and support services.

  • Project inclusions. We’ll advise you on what services are included (like technical and design workshops, frontend build, and data migration, to name a few) and the specific website pages and integrations included within the project scope.

  • Costs. We’ll give you a clear breakdown of proposed costs for items like the design and build, retainer-only and optimisation services, and fees.

  • Timings. We’ll give you an estimated timeframe for the completion of your development project.

We’ll chat through the proposal on a video call, so you’ll have the opportunity to meet the team and ask as many questions as you like! Naturally, you’ll need time to process the information afterwards, but we’re on hand to answer any follow-up queries you may have.

Can you help me with ongoing design, development, optimisation and support services?

We certainly can! Our growth and optimisation packages - which form your bluprint for success with blubolt and Centra or Shopify - can be tailored to your specific needs and include the following:

  • Growth packages. We can take over managing your existing website and provide services like website development, design refreshes, and partner recommendations, as well as deliver ad hoc project work. Our thorough onboarding process means you’ll hit the ground running. We’ll organise your website code into our super-sleek blubolt folder structure, whereby each section of your code is broken down into smaller, consistently labelled folders. This becomes our pristine ‘source of truth’ so we can effectively and efficiently manage your website while keeping a clear record of changes. And, crucially, multiple blubolt developers can work on your site without any confusion! Read more about our growth packages here.

  • Optimisation packages. Want to unlock your site's full potential with our expert CRO insights and enhancements? With our entirely in-house team, you’ll enjoy a seamless end-to-end CRO service. We offer three optimisation packages - BluGrowth (starter), BluOptimisation (advanced), and BluData (monitoring) packages. Read more details on our optimisation packages here.

Where is the blubolt design team based?

Our design team is a fully in-house service. We have flexible working arrangements, so our team is based at home and at our fun and friendly office, located on the world-famous Queen’s Square in Bath, Somerset. Spread over several floors of a historic Georgian terrace, it’s the perfect hub for our energetic, creative, and collaborative team. Contact us to arrange a visit to discuss your design needs!

Read more about us.

How long has blubolt been in the eCommerce business?

blubolt has been a trailblazer for beautiful, bold and technically brilliant eCommerce stores since 2006. First powered by our own platform, bluCommerce, we now channel our design and development expertise into Centra and Shopify Plus. Browse our client work to get inspiration for your own project!