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Rideminded Launches On Shopify Plus

News just in from blubolt HQ: we’ve just launched our latest eCommerce website for Rideminded on the Shopify Plus platform.

Rideminded: About The Brand

Rideminded is an entirely new direct to consumer brand founded by the friendly folks at Momentum Mobility Limited.

The latter is a fast-growing manufacturer of wheeled and related goods with over 20 years in the industry. Selling business to business under the banner “keeping the world active”, their collection includes bicycles, scooters, skateboards, helmets, and protection. Given the diversity of their products, Momentum Mobility caters to a broad audience ranging from kids to grandparents.

Having successfully launched on Amazon UK two years ago, they were keen to launch their first direct to consumer site on Shopify Plus. This new site, under the brand “Rideminded”, needed to serve multiple markets: the UK and Europe, North America, as well as New Zealand and Australia.

With ambitious growth plans, Rideminded wanted a custom design that was easy to use and mobile-first.

Cycling Onto The Consumer Scene With Shopify Plus

Being their first foray into direct to consumer sales, blubolt gave Rideminded a fully bespoke theme design in Shopify Plus.

Blubolt capitalised on the Ridemindeds’ unique product ranges and extensive high-quality photography and video with a sleek and sophisticated user experience. In addition, blubolt ensured the site is highly usable and super reliable to engage young and old customers alike.

Design-wise, the simple colour palette delivers a clean, fresh feel and allows for easy distinction between the different brands sold. blubolt also delivered on the mobile-first element, a key requirement for the brand, with easy navigation and clear communication of new, coming soon and pre-order products.

Pedalling Speed, Features & Functionality

Built on Shopify Plus, the site is both multinational (UK, European Union, USA, and Australia) and multichannel (Amazon and eBay).

Furthermore, blubolt created a bespoke Shopify Plus theme worthy of a yellow jersey! The site delivers streamlined coding and a unique look and feel. This ensures the user can ride seamlessly through the customer journey, finding exactly what they want while also being inspired along the way.

Then, behind the scenes, an integration with Linnworks connects and automates different elements of the sales process which will save Rideminded time. A further integration with Klaviyo provides new email marketing functionality, specifically the ability to capture more customer data, bespoke segmentation, personalised experiences, and powerful analytics to boot.

So all in all, Rideminded are off to a flying start!

Take Rideminded For A Spin!

Looking for Shopify Plus website inspiration or simply want to get into shape on wheels? Cruise around Rideminded’s new website for yourself here.

Have Your Own Project?

If you’ve got an eCommerce project and need assistance, do get in touch with blubolt here. We would love to help!


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