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As the folks at Rideminded say, it’s all about the ride! Through every element of the product design process, the brand aims to deliver a better riding experience for its customers. Given the diversity and quality of the products, Rideminded caters to a broad audience ranging from kids to grandparents with differing skill levels. Their collection includes brands such as urbanArtt, Triad Scooters, Oath Components, Invert Sports, Triad Drift Trikes, and Sullivan Sports.
The brand was keen to launch it’s first direct to consumer site on Shopify Plus. They also needed to serve multiple markets: the UK and Europe, North America, as well as New Zealand and Australia. With ambitious growth plans, Rideminded wanted a custom design that was easy to use and mobile-first.
With ambitious growth plans, Rideminded wanted a custom design that was easy to use and mobile-first.
Being their first foray into direct to consumer sales, blubolt gave Rideminded a fully bespoke theme design in Shopify Plus.
Blubolt capitalised on the Ridemindeds’ unique product ranges and extensive high-quality photography and video with a sleek and sophisticated user experience. In addition, blubolt ensured the site is highly usable and super reliable to engage young and old customers alike.
Design-wise, the simple colour palette delivers a clean, fresh feel and allows for easy distinction between the different brands sold. blubolt also delivered on the mobile-first element, a key requirement for the brand, with easy navigation and clear communication of new, coming soon and pre-order products.
Built on Shopify Plus, the site is both multinational (UK, European Union, USA, and Australia) and multichannel (Amazon and eBay).
Furthermore, blubolt created a bespoke Shopify Plus theme worthy of a yellow jersey! The site delivers streamlined coding and a unique look and feel. This ensures the user can ride seamlessly through the customer journey, finding exactly what they want while also being inspired along the way.
Then, behind the scenes, an integration with Linnworks connects and automates different elements of the sales process which will save Rideminded time. A further integration with Klaviyo provides new email marketing functionality, specifically the ability to capture more customer data, bespoke segmentation, personalised experiences, and powerful analytics to boot.
So all in all, Rideminded are off to a flying start!
If you’ve got an eCommerce project and need assistance, do get in touch with blubolt here. We would love to help!
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